It all started when the watch-enthusiasts Totte el Siddig and Roger Clementz met at a forum for watches and discovered that they shared the thought that watch bands could be elevated to a higher level by storytelling. In order to emphasize the story behind different classic watches and their part in historical events. – You should be able to choose a strap that call attention to the historical importance of your watch.
 

Totte has a background as a designer and art director while Roger is an engineer. Together they came up with a concept that unites design, idea and technology.